LEVIS STRAUSS DOCKERS STORES

1995

Various Store Locations in US

This is a retail presentation program for the Dockers brand. The objective was to communicate the message of the brand and provide a highly efficient and functional display system in department store settings. The presentation for the Authentics division of Dockers was a shop set behind a billboard of product display on one side and a giant advertising message on the other side. The shop can be set up in two days from a kit of display fixtures, standard frame elements and graphics.

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